As one initiative in JAL NEW・JAPAN PROJECT(*1), Japan Airlines (JAL) has been introducing Japanese sightseeing videos in the in-flight entertainment on select international flights since April 2016.
These sightseeing videos (in English subtitles or voice) were developed by local governments for providing overseas customers with the related travel information across Japan.
JAPAN PROJECT launched in September 2015 by Japan Airlines with the aim of supporting sustainable development of regional economies in cooperation with local government in Japan.
As the fourth installment, the videos about Tokushima Prefecture which has concluded the Comprehensive Partnership Agreement with JAL, Shimane Prefecture which has organized a DMO (Destination Management / Marketing Organization) and been trying to increase the number of visitors from overseas, and Kushiro City, a Model Case(*2) in an attempt to attract more foreign tourists.
Regional tourism promotion initiative was launched by Japan Tourism Agency.
JAL will be continuing to introduce beautiful scenery and history of various places to overseas customers through its in-flight entertainment service.
