A 2012 Pricewaterhouse-Coopers study "The Economic Significance of Meetings to the U.S. Economy," shows that meetings account for $280 billion in direct spending, out of which $39 billion is spent on accommodations, $30 billion on food, and beverage and $10 billion on venue rental. In the past decade, groups business has been growing at an accelerated pace.
So how can hoteliers capitalize on this trend? Our experience shows that the key to success is to plan, guide, and nurture the best possible attendee and planner experience throughout the group business cycle. In this guide, you will learn how groups and events technology can help curate and personalize that experience, while streamlining operations and producing measurable results.
