| DUKES Dubai |
Dubai-based
luxury hospitality developer Seven Tides Hospitality signs partnership deal
with Preferred Hotels & Resorts to showcase British themed
Dubai-based
Seven Tides Hospitality has signed a partnership with Preferred Hotels &
Resorts, the world’s largest global provider of sales, marketing and
distribution services to independent luxury hotels. Dubai’s latest luxury
hotel, which is set to open in Q4 2016, will be showcased through Preferred’s
online booking platform, which generates over US$1 billion in reservations
annually.
As
part of an impressive roster of high profile international brands, DUKES Dubai
will have the opportunity to capitalise on Preferred’s 48-year tourism industry
pedigree, with access to its innovative sales and marketing expertise and
network of sales professionals located in 35 offices worldwide.
“Our
new partnership with Preferred Hotels & Resorts is further endorsement of
the huge potential of DUKES Dubai as we count down to our launch later this
year. The Middle East market is fast becoming a strong financial contributor to
the company’s overall growth and the addition of DUKES Dubai to their portfolio
is a win-win situation for both parties, with Preferred Hotels & Resorts
generating more than US$1 billion in revenues for its 650 plus partners in
2015, a notable increase of 15% on 2014 figures,” said Debrah Dhugga Managing
Director of DUKES COLLECTION
Located
on the west trunk of Palm Jumeirah, the city’s most desirable island community,
DUKES Dubai will deliver an upscale blend of cosmopolitan luxury twinned with
British charm and tradition across 279 guestrooms including 64 stylish suites and
the women-only Duchess Floor plus 227 fully furnished hotel apartments, along
with six distinctive dining experiences and extensive landscaped leisure
facilities including a private beach club and spa.
Abdulla Bin Sulayem, CEO, Seven Tides International and Saurabh Rai, Executive Vice
President of Preferred Hotels & Resorts.
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“Bringing
DUKES Dubai into the Preferred family ahead of its opening and allowing us to
play such a strategic marketing role, speaks volumes for the strength of our
brand, both globally and regionally. We are certainly looking forward to a
rewarding partnership with DUKES Dubai,” said Saurabh Rai, Executive Vice President,
Preferred Hotels & Resorts.
“Preferred
has a proven track record, marketing a diverse range of independent hotels,
brought together under five distinct collections. We felt that Preferred
understood our brand, its values and its aspirations and would make an ideal
partner to reach out to our mix of discerning corporate and leisure guests, realising
the potential of our unique British hospitality brand,” said, Abdulla Bin Sulayem, CEO, Seven Tides, the developer
of DUKES Dubai.
DUKES Dubai is
the latest addition to Preferred Hotels & Resorts’ burgeoning Middle East
portfolio, which has grown through a variety of new partnerships with top-end
luxury properties over the past several months, including hotels under the
Katara Hospitality umbrella. A total of 91 new properties joined forces with
Preferred Hotels & Resorts in 2015.
For
more information on Preferred Hotels & Resorts, its member hotels,
programs, products, and services, visit www.PreferredHotels.com.
