American Airlines has introduced a new uniform for its employees.
For the first time in 30 years, American is rolling out a new uniform for its pilots, flight attendants, gate agents, maintenance workers and airport ticket agents with a stylish upgrade from the 1980s.
While the airline hopes the fresh new look is a hit with both workers and customers, it’s also an important sign of progress.
Three years after the merger with US Airways, it’s one of the last pieces of integration between the two carriers and it incorporates branding colors from both airlines. Instead of the traditional navy blue that American has worn for decades, the new uniform will be a slate gray/charcoal gray base with touches of cobalt and white.
Brady Byrnes, American’s Director of Global Marketing said that, it really shows them as one brand. And that was really the only thing that was still kind of lagging behind for customers – being able to see that come together.
The new uniforms continue an effort by American to update its brand, which began even before the merger with US Airways. In 2013, the company unveiled a new paint scheme and logo, with American opting to keep it for the post-merger airline following an employee vote. The company has since been updating everything from its website to its airplanes with the new look.
The uniforms will be worn by employees at American and its wholly owned regional carriers. Feeder carriers that American does not own, such as Republic Airlines, will not get the new uniforms.
