ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Κυριακή 11 Σεπτεμβρίου 2016

2 years after Ferguson violence, St. Louis rebuilds tourism strategies

Αποτέλεσμα εικόνας για St. Louis

St. Louis tourism bureau and a broad coalition of business and civic leaders have initiated a new collaborative marketing campaign two years after the August 2014. This marketing campaign has been designed to show a city working together in unison.

It has become one of the most popular strategies in today’s world for the tourism and economic development agencies to share and research together to create promotional initiatives aimed at attracting both visitors and new residents. Although this kind of strategic partnerships are difficult to develop as they have their own strategic plans in the public and private sectors but this is definitely one of the best ways to achieve collaborative results. Strong local leadership along with the collaborative mindset among all of the entities involved as well as singular mission revolving around well-defined common goals will help to reach the defined consequences.

The events that rocked Ferguson in the fall of 2014 affected the St. Louis’s entire destination brand’s reputation.

According to Joe Reagan, president and CEO of the St. Louis Regional Chamber, who supported those early efforts to build coalition between the private and public sectors, he said their efforts weren’t as successful as they had initially hoped.

St. Louis and St. Louis County tourism, government, and business leaders started to feel the need for rebuilding the region’s image after the violence subsided.

The positioning statement for the citywide marketing plan is: “To purposeful people seeking places where opportunities are abundant, St. Louis is a place where you can make a difference.” The statement inclines more towards attracting people to move to the city and invest in the local economy, versus targeting travelers specifically, but it does position St. Louis as a destination with a mission.


All of the members in the new marketing collaborative are now integrating Explore St. Louis’ logo into their own marketing and communications, showing the words “St. Lou Is.”


For the effective brand positioning of a place, this new collaborative strategy between economic development agencies seems to be particularly instrumental and can be an effective way to interpret brand positioning as destination.