Hyatt Hotels Corporation (NYSE: H) and Be Well by Dr. Frank Lipman
today announced they will work together to support guests’ health and
well-being on and off the road. The collaboration will focus on making
it easier for guests to continue their routines, or try new ones, while
away from home. By embedding healthy options throughout the travel
journey, Hyatt and Be Well’s goal is to help travelers be their best
wherever they are.
“Our guests are embracing healthier lifestyles and are increasingly
looking to integrate healthy habits into their travel experiences.
Wellness is not a one-size-fits-all concept, and it can be difficult. We
are committed to listening to our guests and giving them easier options
to make the best choice for them,” said Global Chief Marketing Officer
Maryam Banikarim, Hyatt Hotels Corporation. “Working with the Be Well
team is helping us bring their passion for making healthy living simple
into everything we do.”
As an internationally recognized pioneer in integrative and
functional medicine, Dr. Lipman draws from a career that blends
traditional and alternative methods to help people reclaim their natural
vitality. Be Well was started in 2012 with a mission to help
time-starved customers achieve genuine and sustainable life changes
through support and education. By providing high quality supplements and
nutrition products, Be Well offers effective and convenient ways to
address health concerns. Be Well products and services are designed to
increase health and well-being through preventative health and wellness
content, corporate programs and personalized health coaching.
The collaboration will focus on the guest experience across all Hyatt
brands globally, starting at Park Hyatt hotels in New York, Chicago and
Washington D.C. With the guest’s journey as the framework, experiences
will include healthy refreshments at arrival, curated in-room amenities,
increased fitness offerings, expanded menu options, and nutritious
to-go alternatives to maintain healthy habits on the road. Beyond the
guest experience, Hyatt and Be Well will partner on ‘Chef Workshops’
bringing together Hyatt chefs and the Be Well team to create more
options in overall food and beverage experiences. Retreats are also
being designed to provide an immersive experience for those guests that
want to go all-in by exploring nutrition, fitness and mindfulness.
“Wellness is more than a class or a diet – it’s a lifestyle. People
recognize the importance of healthier options, and we are on a mission
to make well-being convenient and accessible to all – on and off the
road,” said Chief Executive Officer Brandon Shainfeld, Be Well. “Our
longtime patients include Gwyneth Paltrow, Bobbi Brown and Donna Karan
and we are excited to expand our partners to include Hyatt, where we
will work together on integrating health and wellness into a traveler’s
experience. It is a natural extension of the healthy habits we promote
and live by every day.”
“As a frequent traveler, I know how hard it can be to maintain a
healthy routine on the road. Be Well started as a way to help my
patients break down barriers to everyday healthy living,” said Dr.
Lipman. “I share Hyatt’s passion to care for guests’ well-being and am
impressed with the approach of making it a natural part of the guest
experience and I believe working together can have a meaningful impact.”
Individual Hyatt properties are also providing specialized options in
response to local traveler interest. For example, Hyatt Centric hotels
provide guests with places close by to work out or experience the
neighborhood. Park Hyatt Chicago has Shred415 workout classes on premise
once a week, while Park Hyatt New York will host meditation classes
with MNDFL, New York City’s premier meditation studio. All Hyatt hotels
make their gyms available 24/7 making it an easy option for guests to
take advantage of when they need. Each Hyatt hotel is charged with
listening to its guests to determine the health and wellness options
that fit travelers’ needs.
Today’s announcement continues Hyatt’s focus on applying a holistic
approach to health and wellness. In 2014 the company launched Food
Thoughtfully Sourced, Carefully Served, a global program in which Hyatt
chefs evolved existing menus with an eye on sustainable health. This
includes such options as grass-fed meats, sustainable seafood and a “For
Kids, by Kids” menu, which provides more nutritious, fresh and
interactive offerings for our youngest guests.
