As part of the push to grow conference and business tourism from Great Britain, 15 tourism businesses joined Tourism Ireland and Fáilte Ireland in London this week, at The Meetings Show 2016.
Last year, The Meetings Show attracted almost 3,000 infuential conference and meeting professionals and event planners, from Britain and Mainland Europe. The three-day event provides the tourism companies from Ireland with an excellent opportunity to do business face-to-face with the influential decision-makers in attendance, through a series of pre-scheduled appointments and networking opportunities. Key themes being promoted this year include the Wild Atlantic Way and Northern Ireland’s Year of Food & Drink.
David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “The Meetings Show is another valuable platform to showcase and sell the island of Ireland and to continue to build awareness of our world-class business and conference facilities. Business tourism is the most lucrative form of tourism, offering significant economic benefits, and we have an extensive programme of promotions under way to highlight the island of Ireland as a premier business tourism destination.”
