W Hotels Worldwide has debuted the first-ever W Sound Suite, a private music studio and writer’s room for professional recording artists, studio musicians and producers, in addition to hotel guests, to record in style while on the road.
The first-ever W Sound Suite is at W Bali – Seminyak. Additional studios in music meccas around the world will be unveiled later this year at W Hollywood, W Barcelona and W Seattle, with more to come.
“Bali is a vibrant and creative hub often called ‘the alternative Ibiza’. It is the perfect setting for our first music studio, with Hollywood, Barcelona and Seattle to follow. After all, who can’t find inspiration in paradise?” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide.
W Sound Suites are in part the brainchild of the W brand’s North American Music Director, DJ White Shadow, the Chicago-based producer best known for his work with Lady Gaga. He has been working with W to identify the best sound equipment and studio layout to ensure the suites are optimal for professional use.
The W brand’s longstanding global partner, Coca-Cola, has been instrumental in bringing the studios to life. Elements of the studio’s aesthetic, envisioned by Josh Held Design, pay tribute to Coca-Cola including the subtle integration of the Coca-Cola red and printed lyrics on the wall. Coca-Cola has used music to tell its brand story for over a century, bringing its campaigns into the pop culture lexicon. From distributing sheet music for family sing-a-longs in 1905, to “teaching the world to sing” in the 1971 Hilltop commercial, to the recent release of the song “Taste the Feeling” by Avicii and Conrad Sewell, music is ingrained in the core of the brand.
The first W Sound Suite at W Bali offers a stylishly sound-proof space featuring a lounge big enough for a proper entourage. The main mixing room includes professional equipment from industry favorites Native Instruments, Pioneer and Moog, as well as a private vocal booth overlooking a tropical garden. To celebrate the launch, W Bali is hosting a new content series in collaboration with upcoming artists called ‘Sounding Off With…’. Monthly video vignettes will capture podcast-style conversations and provide a raw, real and rare peak into the life of a touring artist and their inspiration. LA-based electronic indie duo, Classixx, will kick off the series and throughout the year, W Bali plans to bring together unique musical talent from around the world to produce exclusive mixes, premiere new tracks and deliver intimate in-studio performances that will be available via The Angle, an online magazine celebrating life with a W slant.
