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| Ivan Walter, CEO of GTA |
Kuoni’s Global Travel Distribution arm, GTA, together with 64 premium hotels across six locations in Thailand will take the lead to promote the many luxury experiences available in Amazing Thailand; in line with Tourism Authority of Thailand’s new focus for 2016.
Thailand is a key destination in Asia for GTA, constantly ranked among the top 3 in the last 3 years. Last year, GTA achieved an outstanding room-nights growth of +32% Year-on-Year and over +47% Year-on-Year in Sales Revenue to destination Thailand. With the introduction of this Strategic Partnership Program, GTA expects to deliver a higher Average Daily Rate (ADR) for destination Thailand and will focus on delivering longer stays from upscale travelers to the key locations in Thailand.
GTA’s Regional Vice President of Sales and Marketing for Asia Pacific, Middle East and Africa, Daryl Lee said, We have been bringing a lot of tourists to Thailand as it is really popular with independent travelers. We see an excellent opportunity now to partner with Tourism Authority of Thailand and our key hotel partners to promote luxury experiences to these leisure travelers. We understand that holidaymakers can be motivated to choose a premium room or upgrade their hotel stay if there is an attractive deal or to book a unique holiday experience that only Amazing Thailand can offer. With this program, we hope to highlight some of the most unique luxury experiences in Thailand and introduce these new products to our vast network of travel agents worldwide.”
