Design creativity,
stand functionality and people skills among the five separate categories as
awards enter second year; line-up of top industry and design personalities to
judge entrants with all exhibitors eligible to participate
Arabian
Travel Market (ATM) 2016 exhibitors will have more than business on their minds
at this year’s event as organiser, Reed Travel Exhibitions, reprises its Best
Stand Awards initiative at the annual industry showcase.
Launched
in 2015, the awards were created to recognise the design creativity and business-friendly
appeal of exhibiting companies’ physical presence at ATM.
The
five categories this year cover Best Stand Design, Best Stand for Doing
Business, Best Stand Personnel, Best Stand Feature and Best Stand within the
Travel Tech Show at ATM, and will be judged by a line-up of top industry and
design professionals, such as Leo Fewtrell, Dubai Travel and Tour Agents Group
(DTTAG); Fiona McAndrew-Sharp, TTN; Nick Hall,
Digital Think Tank and Bruce Martin, Ginger Juice.
Judging
will take place on Tuesday 26th April
with the winners unveiled during a photo session on the show floor the
following day, and shared to a global audience via ATM’s social media
platforms.
“Last
year’s inaugural awards were extremely well received by our exhibitors and we
are looking forward to seeing new ideas and even more creativity on the show
floor this year. These awards reflect the huge effort, investment and thought
that go into creating and manning exhibitor space that is a microcosm of a
brand,” said Nadege Noblet-Segers, Exhibition Manager,
Arabian Travel Market.]
“With more than 412 stands of all shapes and sizes spread
across 10 exhibition halls covering the full spectrum of the industry, from travel
tech companies, cruise operators and spa and wellness resorts to international destinations,
corporate hotel groups, airlines and car rental companies, our judging panel
has a lot of ground to cover,” added Noblet-Segers.
The judging criteria for the Best Stand Design award
will focus on identifying an eye-catching stand that has
an unusual/creative design, and makes the best use of available space. It also
needs to look inviting from a visitor perspective and have outstanding presence
in the halls, attracting high levels of visitor traffic.
The winner of the Best Stand for Doing
Business will need to create a busy B2B atmosphere and present a well-planned
and easily navigable layout with a good presentation of the stand and its
services rendering it a clear winner.
“It’s not only about the aesthetics of
a stand. The award for Best Stand Personnel is extremely important, hospitality
is a ‘people’ business after all,” remarked Noblet.
Standout design will also be recognized
with the Best Stand Feature award, which will recognize the stand with the most
visual impact and good use of features to showcase cultural characteristics and
draw in visitors.
The final award in the professionally
judged categories is the Most Innovative stand within the Travel Tech Show at
ATM, and this category was created to specifically highlight the importance of
technology to the industry and reward those exhibitors with a tech focus.
ATM
2016 will build on the success of this year’s edition with the announcement of
an additional hall as Reed Travel Exhibitions looks to add to its
record-breaking achievements last year. ATM 2015 witnessed a year-on-year visitor
attendance increase of 15% to over 27,000, with exhibiting companies increasing
by 5% to 2,873. Business deals worth more than US$2.5 billion were signed over
the four days.
For more information on Arabian Travel Market
2016, please go to: www.arabiantravelmarket.com
