Mike Vroom appointed as Executive Assistant Manager in charge of Rooms;
luxury hotel and hotel apartments on Palm Jumeirah to bring best of British to
Dubai
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Mike Vroom, Executive Assistant
Manager – Rooms, DUKES Dubai.
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Dubai-based luxury property developer and holding company Seven Tides
International has named the newest member of its opening executive team with
the appointment of Mike Vroom as Executive Assistant Manager – Rooms for its
latest five-star hospitality venture, DUKES Dubai on Palm Jumeirah.
A
graduate of the International Hotel School of the American Hotel & Lodging
Association, he will lead the rooms division operation for both the 273-room hotel
and 227 hotel apartments, and brings with him extensive experience garnered
from key roles in leading luxury properties in his native South Africa.
“Mike
is a young dynamic hotelier with a proven track record in the key areas of
revenue growth and business optimisation, as well as having an excellent
operational eye for detail, which is something that will define the DUKES Dubai
experience,” said Abdulla Bin Sulayem, CEO, Seven Tides International.
Vroom joins the DUKES team directly from a senior role with a duo of
leading South African properties, the luxury boutique Queen Victoria Hotel and
Dock House Hotel in Cape Town, where he was resident manager for both
locations.
Prior to that, he was in charge of the entire rooms operation at the
all-suite Saxon Hotel, Villas and Spa, which entailed hands-on responsibility
across an extended remit including reservations, concierge, housekeeping, and
the 24/7 butler service.
A highlight of his career progression to date, Vroom was previously
manager of the hotel’s exclusive villas product, which he managed from
pre-opening, as well as heading up the butler services team.
He also has estate management experience, which will prove extremely
useful in the DUKES Dubai pre-opening phase, having worked for Sol Kerzner,
owner of Kerzner International, as Assistant Estate Manager at the iconic
Leeukoppie Estate in the prestigious Hout Bay area of Cape Town.
“We are also excited by Mike’s food and beverage background, as he has
worked in some of South Africa’s best known fine dining establishments such as
the Cape Grace Hotel in Cape Town. As a great team player, I am confident that this
will add even more value when it comes to creating a seamless relationship
between rooms and F&B, and will wow our guests from day one,” said Mete
Atakuman, General Manager, DUKES Dubai.
“I’m delighted to be in the Emirates and, more importantly, to be
joining Seven Tides International. The property has a unique positioning and a
strong standalone identity, and I look forward to working with my team and the
senior management to put DUKES Dubai on the map as a luxury hotel with a
difference,” said Vroom.
Centrally located on the trunk of Palm Jumeirah, just 10 minutes’ drive
from Dubai Marina and Sheikh Zayed Road, and only 45 minutes from Dubai
International Airport, DUKES Dubai hotel and hotel apartments is set to add a
distinctly British flavour to the city’s luxury hospitality offering.
The 273-room hotel and
227 hotel apartments will offer world-class leisure, conference and
entertainment facilities including a stunning private beach, indoor pool,
outdoor infinity pool and state-of-the-art gym, along with a number of food and
beverage outlets.
For more
information, please visit www.dukesdubai.com or www.seventides.com
