The Caribbean Tourism Organization (CTO) launched a new initiative with the start of the New Year. CTO declares 2016 as The Year of Romance in the Caribbean. Through the campaign, CTO and its member countries and hotels will highlight the Caribbean as the leading choice for a romance vacation for consumers and travel planners selling the region.
“With over 30 destinations to choose from, the Caribbean region provides the perfect backdrop for a romantic getaway highlighted by pristine beaches, secluded accommodations, an abundance of land and water activities, top-notch spa services and personalized attention that meets the needs of the most discerning traveler,” said Hugh Riley, secretary general of CTO. “The Year of Romance in the Caribbean will spotlight the romantic features of our region beyond the traditional times of year such as Valentine’s Day. A romantic theme is easily embraced by all of our member destinations 365 days a year,” Riley noted.
Throughout the year, CTO in cooperation with its private sector partner the Caribbean Hotel & Tourism Association; will assist member countries with an assortment of ideas which can be implemented around the theme of romance to appeal to consumers, travel agents and tour operators. Innovative ideas will be developed around:
♥ First-time or second-time marriages and the renewal of vows
♥ The most romantic locations to “pop the question” or to say “I do”
♥ Inviting celebrity couples to get married in the Caribbean
♥ Revisits by couples who were married or honeymooned in the Caribbean
♥ Couples celebrating milestone anniversaries
♥ Gift registries of romantic vacations in the Caribbean
“Caribbean hotels, travel agents and tour operators are urged to create their own romantic ideas or adopt ones being embraced by the destinations. We envision airline partners getting involved with their own ‘love is in the air’ offers and recognizing bridal parties onboard who are heading to a destination wedding in the Caribbean. We think video bloggers too will get involved in featuring the winners of the most romantic ideas,” added Riley.
