ATLANTA—InterContinental Hotels Group (IHG) and Brack Capital Real Estate (BCRE) have opened the Hotel Indigo brand's third New York City hotel, the 293-room flagship Hotel Indigo Lower East Side New York. Located at 171 Ludlow St., the hotel is a joint venture between IHG and BCRE, and is managed by IHG.
"This hotel will serve as the canvas for the brand's newest campaign, Color of Discovery, bringing guests an unparalleled opportunity to discover the unique story of one of the city's most intriguing neighborhoods,” said Jason Moskal, VP, lifestyle brands, The Americas, IHG. “From the culture of its inhabitants to its bright, graffiti-painted streets, guests will be inspired by the glamour of the neighborhood, which is seamlessly integrated into the design and service style of the Hotel Indigo Lower East Side New York."
Issac Hera, CEO, BCRE, added: "We are proud to see our vision turn into a reality as we add the Hotel Indigo Lower East Side New York to our growing portfolio. Hotel Indigo is a well-respected and sought-after boutique brand, and this flagship property will become the anchor hotel of the neighborhood. For guests and locals alike, this Hotel Indigo hotel will be a gathering space that inspires and embraces the people and culture of the Lower East Side throughout the hotel experience."
When guests first arrive, they will immediately be drawn in by the art and architecture uniquely incorporated into the hotel's design, according to IHG. From the ground-floor entryway, guests will proceed to the 14th floor lobby which offers unobstructed city views via floor-to-ceiling windows spanning the entire space. The 5,000-sq.-ft. terrace located on the west side of the 15th floor offers 360-degree views of Manhattan and features its own swimming pool, bar and a variety of seating options.
The hotel commissioned street artist Lee Quinones to help bring the distinctive neighborhood to life throughout the hotel experience. From the custom, life-sized mural on the lobby ceiling to the wall art within guestrooms and elevator lobbies, all of Quinones' work brings the past and present of the Lower East Side to life. The hotel also features two art sculptures from filmmaker and street artist Mr. Brainwash (aka Thierry Guetta) on loan from his Life Is Beautiful pop-up gallery.
In partnership with Gerber Group, the Hotel Indigo Lower East Side New York features Mr. Purple, an 8,750-sq.-ft. neighborhood rooftop bar & restaurant located on the 15th floor. Mr. Purple's menu will connect guests with local iconic culinary staples such as Russ & Daughters, 2nd Avenue Deli, Pat LaFrieda, Pickle Guys, Il Laboratorio del Gelato, Yonah Schimmel Knish Bakery and Beecher's Handmade Cheese, in addition to featuring locally sourced ingredients.
Starting from the fifth floor, the guestrooms feature unobstructed views of Midtown Manhattan and the downtown skyline; plush bedding; hard-surface flooring with area rugs; and spa-inspired bathrooms with locally sourced C.O. Bigelow apothecary amenities. The hotel includes four luxury suites and one duplex penthouse loft. The penthouse sits on the 25th and 26th floors overlooking Downtown Manhattan and offers clear views of the New York City skyline.
Other amenities include a 24-hour fitness center and more than 600 sq. ft. of meeting space, including a private outdoor area.
