If something is dynamic in the global travel industry, it is definitely the change in travel search drills. Whether it is for the travelers or the travel service providers, personalized travel search is the new wave that is becoming more and more imperative for happier travel deals. The hotel sector in particular is witnessing an overdue evolution in terms of customized accommodation search.
Even in the later halves of the last decade travelers had to tolerate the basic search capabilities of hotel search engines and frankly speaking it was probably quite hectic. To site an example, if a traveler wanted to search a ‘feasible hotel near downtown Dubai’, the options he would land up with were extremely out dated. Information technology has grown over the years and searching a hotel according to your personal preferences is not a big deal now!
Nowadays, it is possible to search a suitable hotel even if a traveler is looking for a hotel in Singapore that provide similar ‘butler services’ that he experienced in Spain. This wide range of personalized choices has brought a new wave of happiness among the quintessential traveler worldwide.
If there is a doubt among the hoteliers and the intermediaries about their role in exploiting the most from this trend of personalized search, they should settle their thoughts and allow the travelers to decide the best deal. That will eventually bring in a lot of satisfaction and subsequently diminish complaints among the travelers.
However, the analysis of data related to consumer behaviour and preferences can lead to sales. Sales that will not only strengthen economy but will organically add the happiness quotient among the travelers.
Customizing travel deals, travel offers and dedicated data analysis will be instrumental in employing such innovative personalized travel plans. Not only the hotel sector, the aviation sector, cruise sector and other travel services can be structured in such an action plan.
As per as the business point of view, personalized and customized travel deals ensures higher conversion rates. When travel search websites starts offering travelers the opportunity to quickly get exactly the types of hotels or travel services that they want, automatically there will be more enquiries and better sales.
A quintessential traveler of the present generation seeks for a well-planned travel itinerary. The happiness comes from less lengthy search processes and more personalized options. The future of travel search is thus –Personalized Travel Search!
