NEW DELHI, India - Hilton Hotels & Resorts has been ranked the number one international hotel brand in India in BDRC Continental's India Hotel Guest Survey 2014. The flagship brand of Hilton Worldwide has also been rated number two among all domestic and international hotel brands in the annual survey that tracks the performance of 116 hotel brands that have a presence in the country. The Hotel Guest Survey maps six Brand Health Indicators to assess performance including prompted and unprompted awareness, loyalty, leading choice, usage in the last 12 months and intent to recommend.
Daniel Welk, vice president, operations - India, Hilton Worldwide, said, "We appreciate the high regard and trust that guests place in Hilton. This recognition is testament to our team members' passion and commitment to upholding the great legacy of our brand and delivering on the brand's promise to ensure every guest feels cared for, valued and respected."
Hilton Worldwide presently operates 13 hotels and resorts in India under its two upscale brands, Hilton Hotels & Resorts and DoubleTree by Hilton, and two mid-market brands, Hilton Garden Inn and Hampton by Hilton. The five Hilton brand hotels that Hilton Worldwide manages in the country include the recently-opened Hilton Bangalore Embassy GolfLinks and Hilton Jaipur, Hilton Chennai, Hilton Mumbai International Airport and the exclusive Hilton Shillim Estate Retreat & Spa.
Daniel Welk, vice president, operations - India, Hilton Worldwide, said, "We appreciate the high regard and trust that guests place in Hilton. This recognition is testament to our team members' passion and commitment to upholding the great legacy of our brand and delivering on the brand's promise to ensure every guest feels cared for, valued and respected."
Hilton Worldwide presently operates 13 hotels and resorts in India under its two upscale brands, Hilton Hotels & Resorts and DoubleTree by Hilton, and two mid-market brands, Hilton Garden Inn and Hampton by Hilton. The five Hilton brand hotels that Hilton Worldwide manages in the country include the recently-opened Hilton Bangalore Embassy GolfLinks and Hilton Jaipur, Hilton Chennai, Hilton Mumbai International Airport and the exclusive Hilton Shillim Estate Retreat & Spa.
About the BDRC Group
The BDRC Group is a multi-award winning market research group, headquartered in London and operating on a global basis. In the UK the Group comprises leading market research agency BDRC Continental, data and operations business Perspective Research Services, retail insight specialist ESA Retail, digital agency Alligator Research and qualitative field agency Viewpoint. In the Asia Pacific region the Group features BDRC Asia Singapore, BDRC Asia Indonesia (Jakarta), BDRC China (Beijing) and BDRC Jones Donald (Sydney). The Group ethos is that each company be staffed by highly experienced researchers with great reputations in their individual fields as well as in the market research industry. Clients of the agencies in the BDRC Group value the consultative approach and ability to understand and add value to clients' businesses - what we call ‘providing intelligence'. The BDRC Hotel Guest Surveys are the definitive, nationally representative source of insight into hotel brand performance and market dynamics, covering more than 30 countries worldwide. www.bdrc-group.com
The BDRC Group is a multi-award winning market research group, headquartered in London and operating on a global basis. In the UK the Group comprises leading market research agency BDRC Continental, data and operations business Perspective Research Services, retail insight specialist ESA Retail, digital agency Alligator Research and qualitative field agency Viewpoint. In the Asia Pacific region the Group features BDRC Asia Singapore, BDRC Asia Indonesia (Jakarta), BDRC China (Beijing) and BDRC Jones Donald (Sydney). The Group ethos is that each company be staffed by highly experienced researchers with great reputations in their individual fields as well as in the market research industry. Clients of the agencies in the BDRC Group value the consultative approach and ability to understand and add value to clients' businesses - what we call ‘providing intelligence'. The BDRC Hotel Guest Surveys are the definitive, nationally representative source of insight into hotel brand performance and market dynamics, covering more than 30 countries worldwide. www.bdrc-group.com
