Under the new regime West Bengal Goverment has taken several initiatives to participate in all major Travel - Tourism Festivals spanning across India consequent upon the realization with the growing trend of tourism in the domestic market would ensure a prosperous economy.
Needless to mention that the tourism industry contributes significantly to the foreign exchange earnings and with changing life style pattern in the garb of modernity, this sector has been an area of much importance and West Bengal takes this opportunity to usher in a new era for domestic travel market.
In view of this changing perspective and thriving potentialities, West Bengal Govt. is keen to attend in various travel and tourism shows being conducted by various travel tour organizers, irrespective of volume, genesis, and other dimensions of the festivals This Department has confirmed participation in tourism fairs at Surat, Pune, Hyderabad, Kochi and others apart from the metro cities like Mumbai, Delhi, Chennai, Ahmadabad in an assertive way for ensuring better business to cater inbound travel market.
Unlike other years, West Bengal Tourism will be participating in travel festival even in B Categories cities like Lucknow, Chandigarh, Nagpur, Vizag, Coimbatore to reach out to the target audience in a result oriented way.
The road show, at this gala moment, is expected to be one of the right forum for capitalizing opportunities to ensure substantial increase of tourist inflow in West Bengal by involving all these enthused Tour Operators whose enterprising initiatives will help to reach the goal targeted by West Bengal Tourism Department. There suggestions for improvement of publicity and promotional measures are welcome with right earnest.
With perceptible increase of budgetary allocation particularly in publicity sector, West Bengal Tourism is making its presence felt in the e-media publication, digital display, bill boards, hoarding, FM Radio, TV Channels, both domestic and international magazines, railway tickets, electricity bills, taxi tops etc. to reach out to the masses to depict the bounties and resourcefulness of West Bengal mingled with cultural and historic diversity.
Experiential tourism has been given one of the major thrust area to attract tourists in West Bengal. Customize package are being developed to the optimum level of tourist satisfaction. Need of the hour is to upgrade, innovate, promote and create an enabling atmosphere to attract tourists from all parts of the globe.
West Bengal Tourism will also focus on its festivals and religious heritage. With West Bengal blessed with landmark pilgrimage sites and colorful festivals, we would like to re-emphasize West Bengal and Kolkata as a destination made famous for its cultural and religious heritage. The Sites of Gangasagar, Dakshineswar, Kalighat among many other important sites of religious importance shall be part of the marketing plan to showcase West Bengal in all its cultural glory.
Major festivals such as the famous Durga Puja will create added value to the marketing effort of the department. With the advent of the strong middle class, ‘West Bengal’ is perceived as an excellent ‘Value for Money’ destination and we will continue to reinforce this important part of the travel experience.
