WHO: A one-of-a-kind show by Mikky Ekko, RCA recording artist and the co-writer of and leading male vocalist in Rihanna’s hit song “Stay.”
WHAT: The private concert at Hilton Times Square brought more than just a new travel experience to the intimate group of Guests – it brought new sounds. Mikky Ekko unveiled his brand new single, “Smile,” that releases today, to inspire consumers to share their memorable travel stories at Hilton destinations across the globe. His performance was also live streamed via YouTube for fans at home to enjoy.
As part of the brand’s “Our Stage. Your Story.” campaign, Hilton teamed up with SPIN to host the event with Mikky Ekko, further demonstrating the brand’s commitment to investing in partnerships that transcend the travel experience. This intimate concert provided a unique experience and reminded guests that they can do more than just travel to Hilton properties – they can enjoy new sounds and adventures at each destination.
Now through Oct. 26, Hilton is also inviting fans to relive their favorite travel memories and share their own stories for a chance to win. Every week, Hilton will award a two-night stay to a lucky traveler who shares an image of their own travels on Twitter,Facebook or Instagram using #HiltonStory. For more information and the official rules, visit the campaign’s landing page via a dedicated Facebook app.
WHEN: Fans who were not able to tune in to the live stream can still enjoy the entire performance on the YouTube Homepage on Aug. 15 and theHilton Hotels & Resorts YouTube Channel through Oct. 5.
WHERE: Hilton Hotels & Resorts extended the stage far beyond the borders of Hilton Times Square when the concert was live streamed via YouTube, making Hilton the first hotel to live stream a concert on YouTube to a global audience.
About SpinMedia GroupSpinMedia Group is a digital-first media company connecting a vast network of entertainment and music fans to the content, celebrities, and brands they love. We're the passionate fans behind some of the web's most loved sites and we harness our collective pop culture obsession to create authentic connections through online content, social and mobile platforms, events and integrated marketing programs. Through iconic brands such as SPIN, VIBE, Celebuzz, Buzznet, The Frisky, Idolator and Stereogum, SpinMedia Group provides brands with authentic and credible connections to fans by feeding pop culture obsessions now with nearly 25 million U.S. Comscore uniques (June 2014 Multi-Platform data).
About SpinMedia GroupSpinMedia Group is a digital-first media company connecting a vast network of entertainment and music fans to the content, celebrities, and brands they love. We're the passionate fans behind some of the web's most loved sites and we harness our collective pop culture obsession to create authentic connections through online content, social and mobile platforms, events and integrated marketing programs. Through iconic brands such as SPIN, VIBE, Celebuzz, Buzznet, The Frisky, Idolator and Stereogum, SpinMedia Group provides brands with authentic and credible connections to fans by feeding pop culture obsessions now with nearly 25 million U.S. Comscore uniques (June 2014 Multi-Platform data).
