Travelers are looking to their social networks for inspiration and recommendations, before, during and after their vacations. User generated content is native to Instagram. Consequently, it is becoming the most effective marketing platforms in the evaluation stage — one step away from the purchase decision.
- Instagram is the most engaged social media platform in comparison to Twitter and Facebook; quality images, hashtags, and @mentions are shaping the way the community interacts.
- Travel brands leverage user generated content to surface relevant images and video, inspire its community to act, and to form deeper connections.
- As the community grows, brands and influencers are focused on maintaining integrity and the quality of content to benefit their audience.
