Sun-n-Sand Group has renewed its technology agreement with Sabre, including use of the industry’s leading distribution solution and SynXis central reservation system (CRS) with plans to use this technology to help increase bookings and revenue. Sun-n-Sand, Sabre’s first hotel chain customer in India, is a well-known hotel group in India and one of the largest regional five-star hotel chains in Maharashtra.
In addition to Sabre’s SynXis CRS, Sun-n-Sand will use Sabre’s other distribution solutions to drive more bookings via online channels and multiple global distribution systems. The hotel group also plans to drive direct bookings using Sabre’s Guest Connect web and mobile booking engine, which now offers ancillary merchandising opportunities via the new Guest Connect Upsell feature.
“Sabre has the most comprehensive set of hotel distribution and retailing solutions in the industry,” says Mr. Gulshan Arora, senior vice president, Sun-n-Sand Hotels. “We believe Sabre has the experience and solutions to support us during the growth of our business.” The revenue managers of Sun-n-Sand say the flexibility and usability of SynXis CRS and its robust tools are important features to help them accurately forecast and manage revenue. “Sabre’s SynXis supports consistent and efficient booking management for our hotel chains,” said Mr. Ameet Wagh, Corporate Head – Sales & Marketing, Sun-n-Sand Hotels. “And the Guest Connect booking engine is another proven, best-in-class product that we are happy with at both the chain and property levels because of its rich functionality.”
Sabre has solid technology, a rich history of innovation in travel and is dedicated to the global travel industry with proven success with over 18,000 hotels globally. Sabre provides a constant investment in system upgrades to ensure the best technology is available to help customers today and for what they may encounter in the future. Sun-n-Sand has a commitment to being effective in the India market by hiring local staff to provide service and support. They plan to use SynXis CRS to assist them to win future hotel management contracts as they have ambitious plans to grow their hotel portfolio in India as well as globally.
