As a two-year old hotel in Chicago on the Magnificent Mile, the 63-room Ivy Boutique Hotel was searching for an innovative way to extend their marketing reach and distinguish themselves from other, more established Chicago hotels.
They were very excited to discover Flip.to, the brand advocate platform that turns guests into an extension of their marketing department. Within one month of launching Flip.to, they knew they had made the right choice.
“Flip.to has provided the kind of outreach we had been hoping for. By engaging our guests and allowing them to share their experiences with their connections, it has helped the Ivy Hotel become competitive in such a technologically advanced industry,” said James Cazares, General Manager of the Ivy Boutique Hotel. “We are very pleased with our results since launching our Flip.to campaign, and look forward to having more positive results in the future.”
Guests staying at the hotel used Flip.to spread the word about their stay with their friends and family in a natural, friendly way. Their friends then visited the website and received a custom, branded experience that started them on the road to a future booking. As a result, the Ivy’s direct bookings increased – and they also saw increased traffic and ancillary revenues at their open-air Sky Terrace rooftop bar, all directly attributable to Flip.to.
“Flip.to helps newer hotels like the Ivy get the word out quickly to hundreds and even thousands of their guests’ connections,” said Debi Moses, Senior Director of Sales for Flip.to. “The best part is it works equally well for established properties.”
Source:- WTM
