The International Association of Exhibitions and Events™ (IAEE) has updated its logo to include the tagline, “Exhibitions and Events Mean Business.” This message replaces the elongated definition of the acronym in order to communicate the unique value proposition IAEE offers the industry.
“The new design emphasizes the message we want to convey about the impact the exhibitions and events industry has on the overall business market,” said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA. “IAEE is engaging in multiple efforts to promote that ‘Exhibitions and Events Mean Business,’ making this the perfect time to refresh our logo.”
This year, IAEE expanded on the work of its “Click Here First” campaign – the industry’s inaugural public relations program – by communicating the value of face-to-face events to key audiences, such as businesses, marketers and related media outlets. Renamed “Exhibitions Mean Business,” the campaign now includes targeted advocacy efforts as a means of driving education and awareness to policymakers and other business and economic stakeholders.
CNTVNewLogoOne such effort was Exhibitions Day, held on 16-17 June 2014 in Washington, D.C. Exhibitions Day was an industry-wide effort to engage policymakers on Capitol Hill and help them to understand the impact of select regulatory decisions, including visa regulations and government travel restrictions, on the exhibitions and events industry. More than 100 industry leaders across all sectors participated to help educate members of Congress on how “Exhibitions Mean Business.”
