The app automatically caches information so that users can access it offline and has an integrated sharing ability through linked email, twitter and facebook accounts. Usability was also seen as a key factor for users so the reports and news articles have been designed with built in search, bookmarking and quick reference capability.
Lesley Allan, Corporate Communications Director of TUI Travel PLC, said:
“The IR app is an important tool for the financial community and the media alike. Our strategy is to develop our digital capabilities across the Group and we are always looking for ways we can improve services for our stakeholders. The redesign provides a more intuitive experience on mobile devices, making it quicker and easier to access important information. People want the convenience of having all this information at their fingertips, at a time to suit them.”
The app is available now in the iTunes and Android stores.
