Sun International has announced its new international marketing campaign – SUNLUX Collection – that continues to position its luxury five star hotel properties under a single banner.
Sun International has three five star establishments, positioned in a ‘Golden Triangle’ that links Cape Town’s landmark The Table Bay, within the Victoria & Albert Waterfront; Sun City’s The Palace of the Lost City, nestled in an extinct volcanic crater surrounded by the Pilanesburg big 5 nature reserve, and Zambia’s gracious Royal Livingstone, set against the stunning backdrop of Livingstone’s Victoria Falls.
Alison Mckie, Group Manager Marketing at Sun International commented:
“The collective term captures the essence of our luxury properties and still maintains a strong association to our Group Sun brand.”
The location of each of these elite properties offers international markets unique experiences at world renowned scenic wonders across sub-Saharan Africa, linked as ‘Africa’s Golden Triangle’. Each part of the luxury traveller’s journey is set to uncover the subcontinent’s ‘must-see’ attractions.
Ms McKie added: “From our wide portfolio of casinos, hotels and resorts, Sun International enjoys a true Golden Triangle of destinations that offer the ultimate African experience for high end visitors from across the world.”
Individually, the properties are aligned with exclusive affiliations, with The Table Bay and The Palace of the Lost City members of The Leading Hotels of the World and The Royal Livingstone, a member of Virtuoso.
The properties have won numerous awards and accolades over the years. Most recently and for the seventh year running, Sun International’s Royal Livingstone Hotel has been awarded the 2013 World Travel Award for Leading Hotel in Zambia and is also recognised as one of the Best Hotels in the World according to the 18th annual edition of the Travel + Leisure's 2013 World's Best Awards. The landmark Table Bay Hotel in Cape Town was awarded ‘Best Hotel in Africa’ at Virgin Holidays’ World Travel Market Awards in November 2013.
En route along the Golden Triangle, visitors have an opportunity to stop-over at Sun International’s premier Maslow Hotel situated in the heart of Sandton City in Johannesburg, one of Africa’s most popular shopping destinations and theatre districts.
You can visit www.suninternational.com
