“We are delighted to have won the Virtuoso Symposium for Berlin,” says Burkhard Kieker, CEO of visitBerlin. Affluent visitors are a tourist group that is rapidly growing in the city, and thanks to the Virtuoso network, we are able to reach them all over the world. Virtuoso will attract man many more international visitors to whom we can prove: Berlin offers everything that the discerning luxury traveler is looking for.”
During the last four days, the city has presented itself as a destination to the international representatives of the luxury travel industry from 38 countries. The Rocco Forte Hotel de Rome, KaDeWe department store and The Ritz-Carlton, The Regent and the Adlon Kempinski hotels were among the attractions which showcased their attraction for the upmarket target group.
Matthew D. Upchurch, Chairman and CEO of Virtuoso Network, draws a positive balance: “Berlin has been a revelation for many Symposium attendees and those familiar with the city are enjoying the opportunity to experience it in a more exclusive way. With its art and culture, intriguing venues and world-class cuisine, Berlin has been an ideal location to bring together the 500+ travel executives and suppliers who joined us this week. Currently Berlin accounts for 46 percent of our hotel sales to Germany and I am certain that will increase as we share our experience with our clients.”
