Melia Hotels International continues to grow in Brazil, one of the priority emerging markets in the company’s globalisation strategy, and a country in which it already manages 14 hotels and has 9 other hotels pending opening. Simultaneous to this growth, Meliá has also improved its reputation, and has been acknowledged as the 4th most admired hotel Company in Brazil in 2013 by the “Carta Capital” magazine, in its annual issue about the “most admired companies of Brazil”.
Meliá Paulista is the fifth hotel signed this year in Brazil, a landmark property located on the Avenida Paulista in São Paulo, one of the most important business districts in Latin America. After its take-over, the hotel will reopen in March 2014 as the Meliá Paulista Business & Convention Hotel and is expected to raise the profile of Meliá even further in Brazil.
The central location of Meliá Paulista makes it ideal for both business and leisure travellers, with 400 stylish suites and apartments plus a contemporary restaurant, bar and gym. The hotel will also offer provide 7 meeting rooms and 3 Events & Conventions rooms, an excellent choice for hosting events in Sao Paulo.
Besides Sao Paulo, where Meliá already has a dozen hotels under the TRYP by Wyndham & Meliá brands, the company is also present in Brasilia and Angra dos Reis, and in 2016 – the year of the Brazil Olympics – expects to have several new hotels open in destinations such as Rio de Janeiro, Recife, Belo Horizonte or Pernambuco.
Meliá Hotels International has grown strongly in Latin America in 2013, mainly in the urban hotel segment in countries such as Chile, Peru, Venezuela and Brazil. In Brazil, revenues in the MICE (meetings, incentives , conferences and events) segment increased by 16% in 2012 %, a figure which is expected to double this year.
Meliá Hotels International has its own regional team in Brazil to generate growth for the hotel company and develop its sales strategy, using local market knowledge and competitive advantages to become one of the leading hotel management companies in the region.
