Airport Social Media Outlook 2013/ 2014 − a research survey conducted by SimpliFlying with 46 of the most active airports online, across North America, Europe and Asia Pacific found out that while most airports faced the same challenges from last year with insufficient resource allocation at the top of the list, there is a higher level of optimism to increase budget for next year.
51% of airports stated that they would be increasing their social media budgets for 2014, with European airports leading this front. A year ago, only 38% of airports were confident of increasing their budgets.
It has also been noted that marketing departments have been contributing more budget to social media, while corporate communication departments have contributing more manpower, according to Airport Social Media Outlook 2013/ 2014.
