On year-over-year basis, the U.S. average online ADR is up (+2.4%) in November from a year ago, worse than the previous month's reading of (+4.6%). This November, trivago online room rates in New York are gaining (+0.3%) from last year to $383 a night, making the city the most expensive destination among the top-25 U.S. hotel markets. Boston takes the second place in November with an online room rate of $286, after an increase of (+4.0%) from a year ago. In San Francisco, the online room rate in November is growing (+25.1%) from last year to $239 a night, ranking the city in the third place of the most expensive destinations in the United States.
At the bottom of the list, the three least expensive, or most affordable, cities to visit this November is Indianapolis with a trivago online ADR of $115 a night with a (+4.5%) change from a year ago; Salt Lake City with an online ADR of $112 with a (+0.9%) change; and lastly, San Antonio with an online ADR of $109 with a nil change from a year ago. With a median online ADR of $150 amongst the top-25 most popular U.S. destinations, San Diego is the country's average affordable city to visit this November.
Moving from data to hotel-biz-analytics, e-forecasting.com's Smoothed Seasonally Adjusted (SSA) U.S. average online room rate hit $181.39 in November. On a month-over-month basis - the hoteliers' analytic for tracking changes of what's now vs. what's happened in comparison to twelve months ago - SSA online ADR this November is down (-0.5%) from the previous month, which is the same percent change as in the previous month. Looking at the top-25 hotel destinations, the month-to-month percent change in November ranges from a high of (+2.4%) in New Orleans to a low of (-3.8%) in Los Angeles. Amongst the top-25 destinations, the SSA online monthly room rate is growing in 11 cities; and is falling or staying flat in 14 cities.
Looking at profitability, hoteliers' ultimate gauge for decision-making, profits per room are down (-0.9%) on a year-over-year basis in November, since trivago's U.S. average online room rate has gained (+2.4%) while e-forecasting.com national unit (per room) cost index is up (+3.3%). For U.S. hoteliers, year-over-year profit margins posted a reading of (+0.8%) in the previous month (October), compared to a mark of (?2.6%) a year ago (November 2012). Using trivago's online hotel room rates for the top-25 U.S. destinations and e?forecasting.com's city-centric hotel unit (room) cost indices, year-over-year percent change in profits per room currently range from a high of (+19.7%) in San Francisco to a low of (-11.1%) in Chicago in November. Amongst the top-25 destinations, profits per room are up in 12 cities; they are down or are flat in 13 cities.
On tracking monthly the risk for business losses in providing services per room, the probability for U.S. hoteliers being in a negative profits (losses) phase of the industry's business cycle hit 39% in November, which is higher than October's reading of 23%. In the top-25 hotel destinations, the risk for hoteliers being in a period of losses per room in November ranging from a high of 100% in Philadelphia to a low of 1% in San Francisco. The probability of losses per room is above 50% in 13 cities; it is 50 or below in 12 cities.
