Helen Logas, the founder and former CEO of Luxperience, has
promoted Lindy Andrews from Director of Sales and Partner Alliances to CEO
effective October 1, 2013.
Logas will take a self-appointed
background role. The changes come after Luxperience 2013 was hailed in
post-event surveys as a major success by exhibitors and buyers. Logas said she
wants to grow Luxperience by at least 50% in 2014. Ms Andrews will lead that
endeavour for the B2B luxury and experiential travel show which attracted 148
exhibitor companies and over 300 buyers, September 2-4 in Sydney
"Lindy has a proven track record
in generating business results," said Logas. "She played a key role
in the major success of Luxperience 2013. She is the right person to
consolidate our achievement and grow the brand."
Before joining Luxperience in April
this year, Andrews helped generate record revenues at Novotel Manly in Sydney
and the Panthers Group of venues. She took her first agency's annual turnover
from $700,000 to $10 million in eight years.
Eric Lewanavanua
Director of Sales and Partner Alliances Download image here |
Andrews said: "Strategic
partnerships and building awareness will be key priorities as we expand
Luxperience. We will retain the intimacy of high quality B2B buyer-seller
interactions which were a hallmark of a very productive Luxperience this year."
In another move, Eric Lewanavanua has
been promoted from Sales Manager to Director of Sales and Partner Alliances at
Luxperience.
With the new restructure, Lewanavanua
will be responsible for driving overall sales and the negotiation and
development of strategic partnerships with stakeholders from both travel and
non-travel segments.
Early bird registrations for
Luxperience 2014 close on 29 November 2013. Lewanavanua said: "Existing
and prospective exhibitors are encouraged to secure their space early in order
to be part of the only bespoke luxury and experiential, high end travel trade
event in the Southern Hemisphere."
Luxperience 2014 will take place 31
August to 3 September 2014 on the Sydney
Harbour
