EIBTM, the global event
for the meetings and events industry, has announced that they will launch a new
Innovation Zone for the 2013 show. The Innovation Zone will provide a unique
and interactive showcase of the latest innovations impacting the meetings and
events industry today and into the future.
Sponsored by Slovenian
Tourist Board, this new area on the show floor, formerly known as the Future
Events Experience, has been redesigned to feature a number of new initiatives
including a stage for Spotlight Sessions (45 second elevator pitches for
exhibitors), the Genius Hub, a showcase zone and play area for the Top-Ten
Innovations and Wall of Fame.
Graeme Barnett, Reed
Travel Exhibitions, EIBTM Senior Exhibition Director commented, “This is one
area of the meetings industry that has progressed immeasurably and we see our
focus becoming more and more visible and interactive each year. We have teamed
up with a number of new partners and we are confident that the Innovation Zone
will help take our meeting industry professionals and their implementation of
technology to the next level.”
EIBTM, the global event
for the meetings and events industry, has already confirmed a number of
collaborators including Brahler, Many Colours and Tubbo, set to deliver a
sensorial experience demonstrating how our five senses can affect and stimulate
our learning process.
EIBTM is set to run a
series of Spotlight Sessions over the course of the three-day show, which will
provide technology suppliers with the opportunity to present 45-second
‘Elevator Pitches’ to attendees. The theme for the 45-second presentation will
change each day, challenging innovators to find new and interesting ways in
which to demonstrate their product and its application.
The Innovation Zone will
also comprise the Genius Hub where meetings industry professionals can receive
one-to-one advice from technology “geniuses” from event mobile applications to
social media.
A key feature within the
Innovation Zone will be a showcase of the Top-Ten Latest Innovations and a play
area where meetings industry professionals will have the opportunity to
discover and experience the top 10 innovations identified to impact and revolutionise
the industry (the top-ten latest innovations will be announced soon).
Rosa Garriga Mora, Project
Manager, EIBTM's Innovation Area commented, “The Top 10 Innovations will
provide a unique opportunity for attendees to experience, interact with and learn
about meeting design innovations. This is an incredibly useful tool for meeting
planners that want to know how meeting design elements influence in maximising
ROI”.
The Wall of Fame will
feature a number of venues that offer something unique, whether it’s through a
specially designed meeting facilities or a bespoke integrated technology that
optimises the meeting and events experience. The feature will provide attendees
with inspiration when selecting an innovative venue for their next event.
EIBTM 2013 will take place
from 19th – 21st November, a week earlier than in previous years. The EIBTM
Forum will take place the day before the exhibition on 18th November.
