Winter sports are widely recognized as an
important segment in today’s highly relevant domestic and international tourism
market. Nevertheless, mature snow destinations are increasingly facing the need
for investment and product rejuvenation, while newer resorts face challenges of
positioning and performance in the global market.
The exchange of best
practices and key policy initiatives among mature snow tourism destinations in
Europe and developing ski resorts in Asia, are at the centre of the First Euro -
Asian Ski Resorts Conference, “Developing New Destinations for Snow Tourism”,
jointly organized by UNWTO and the Municipality
of Almaty
The Conference willgather
major public and private snow tourism stakeholders operating in Europe and Asia , and stimulate cooperation and knowledge exchange to
foster sustainable growth and competitiveness for snow tourism destinations
