Major growth to continue for Online Tourism in Africa

The 6th Annual E-Tourism Africa Summit was recently launched. The two-day, world-class conference, will take place on the 9th and 10th of September at the Cape Town International Convention Centre. The summit will once again bring together some of the world's leading experts on online tourism including Facebook, Trip Advisor, Expedia, Twitter and a new set of innovative speakers and solutions both local and international. South African Tourism is the title sponsor of the summit.

Mr. Damian Cook, the CEO of E-Tourism Frontiers, said it was vital that all tourism players continue to increase both their understanding and investment into the online sector. "Online travel bookings continue to grow globally, with bookings expected to reach over US $400 billion this year, while 40% of total travel spending will now be online," said Cook, quoting statistics from Online Travel Research Firm - PhoCus Wright.
William Price, Global Manager: E-Marketing at South African Tourism, said that the Summit will be a great opportunity for the tourism sector to catch up with all the latest online technology. "We are delighted to be the title sponsors of the summit, we want to continue to show the tourism sector that shifting their business online is absolutely crucial. As part of our sponsorship package we will be giving the chance to 100 SMMEs to attend the summit on a complimentary basis. We want to make moving online accessible and practical and the summit will be a great opportunity for everyone to learn what works online and the new trends and innovations that will help build our business for the future", said Price.

The E-Tourism Africa Summit will be held at the Cape Town International Convention Centre on the 9th and 10th of September 2013.