SYDNEY, 7
August 2013 -- The 2nd annual Luxperience, which will take place
in Sydney 1-4 September, has sold out. The space sold is up by
over 50% on the inaugural Luxperience, which took place last
September. Luxperience has grown rapidly by adding more
international products and buyers to the B2B luxury travel
business exchange which features high-end travel products.
Luxperience highlights the growth of the Australasia Pacific
region in the experiential travel market.
Up to
26,000 buyer-seller meetings will take place during the event. To
cope with demand, Luxperience has added more premium space for
exhibitors at the entrance to the venue, the Overseas Passenger
Terminal on Sydney Harbour.
"Over
160 exhibitors have registered so far," said Lindy Andrews,
Director of Sales & Partner Alliances at Luxperience. "We're
at capacity. Our emphasis is now on maximizing the business
opportunities of the B2B interactions on site."
Luxperience
organisers said the sharp spike in support was due to the event's
increased global reach with additional intimate Luxperience pop up
events being planned around the world in the first half of 2014.
Quality buyers from North and South America, Asia, Middle East and
Europe have been added to this year's event. New direct air links
with South America have attracted buyers and sellers that weren't
present last year. An added focus on MICE and incentive travel has
also boosted exhibitor demand.
Buyer
Melissa Smith from Spencer Travel in Sydney, who also participated
in the first Luxperience, said: "It's good to see many more
exhibitors joining Luxperience this year, especially those
offering offshore products."
Increased
global reach has attracted high profile partners. For example,
Tourism Australia watched the first Luxperience from the sidelines
last year. This year it is an official supporter along with Virgin
Australia, The Star, City of Sydney, Team Event, Restaurant
Associates, Tourism New Zealand and Air New Zealand.
Apart
from a diverse range of products from Australia, Asia, New Zealand
and the Pacific, buyers will also meet with suppliers from
emerging destinations such as Bhutan, Papua New Guinea, Peru,
Patagonia, Chile and the Philippines. Expedition cruising in
Australasia and South America will be a notable addition this
year.
Global
buyer Cathy Holler, who is Vice President, Business Development
and Product Innovation for TRAVCOA, said: "I really like the
format of the show, the agenda and location of the venue. I feel
that Luxperience does an excellent job vetting the suppliers that
participate to make sure they are working in the luxury space. The
meetings I had were productive ones with suppliers that I know
that I can work with."
For
further information on the sold-out show and opportunities for
2014 contactbeinspired@luxperience.com.au.
Or visit www.luxperience.com.au.
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