Luxperience, the
Sydney-based luxury B2B travel show, has entered a partnership with the China Luxury Travel Network (CLTN) to bring select luxury travel
buyers from China
leisure travel network, set
up and operated by the VariArts Travel Group in China
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| Lin Xu CEO and Founder of VariArts Download image here |
Both parties said the partnership had
long-term objectives. The main element will be using VariArts expertise to
select high-end travel buyers from mainland China ,
especially those with a focus on luxury travel to Australia ,
New Zealand and Asia .
"The Chinese experiential travel
market is increasingly important for so many Luxperience exhibitors," said
Helen Logas, CEO of Luxperience. "B2B relationships with high quality
players are vital. That's why we've chosen to work with VariArts."
Lin Xu, CEO and Founder of VariArts,
said that the China Luxury Travel Network was on the way to becoming China
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Helen Logas
Luxperience CEO Download image here |
Xu said: "We will help
Luxperience attract the stars of China
In the "The Chinese Luxury
Traveler Report 2012" the China Outbound Tourism Research Institute
(COTRI) said that China 's
luxury travel consumers were 70% male with the majority coming from Shanghai , Beijing and urban
centres in eastern China
The report shows that travel was by
far the main experiential pursuit for high net worth travellers from the
mainland. Additional interests were music, tea and wine tasting, buying
watches, golf and collecting antiques.
Travel periods for high-end Chinese
travellers are irregular. Hotel choice is driven by international branded
luxury names and geographic location. The majority of bookings are done over
the internet by the traveller, said COTRI.
Luxperience takes place 2-4 September
2013 in
Sydney
