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| marrakech-morocco |
UNWTO,
the Government of Morocco and the United Nations Development
Programme (UNDP) signed an agreement to support the Ministry of
Tourism of Morocco in the implementation of a new classification
system for tourism accommodation establishments.
Strengthening
the quality of accommodation across all establishments is central to
consolidate the competitiveness of Morocco as a tourism destination.
The
project will build capacity within the Ministry of Tourism to set up
a new classification system for the accommodation establishments, a
central part of Morocco’s tourism strategy «Vision 2020». The new
system should elevate the competitiveness of the hotel industry in
Morocco according to international standards while creating a true
culture of quality among the accommodation industry.
The
agreement contemplates furthermore actions to raise awareness among
tourism accommodation establishments and relevant stakeholders of the
need for a new classification system, in order to ensure its
sustainable implementation.
«This
initiative will contribute to the economic and social development of
Morocco as it creates opportunities to advance the quality of its
tourism sector», said UNWTO Executive Director for Programme and
Coordination, Fréderic Pierret, in signing the agreement on behalf
of UNWTO.
The
project, financed by the Government of Morocco, will be implemented
by UNWTO who will provide technical assistance to the Ministry of
Tourism between 2013 and 2018.
Morocco
is the leading tourism destination in North Africa, with almost 10
million international tourist arrivals in 2012 and US$ 6.7 bn in
revenues 2012. A UNWTO member since 1975, Morocco has shown a
remarkable tourism growth, with international tourist arrivals more
than doubling over the last decade. Much of this expansion was
supported by its open skies policy and the diversification of its
tourism product.
