Designed
to encourage visitors from across Europe to rediscover the
destination, which is just a two to three hour flight from most UK
airports, the campaign highlights the depth of Tunisia’s tourism
offering and is scheduled to run across a range of broadcast,
outdoor, print and online outlets until the autumn.
Showcasing
the country’s fascinating history, ancient archaeology, white-sand
beaches and world-class leisure activities, the adverts use CGI
images to emphasise the variety of experiences that can be enjoyed in
Tunisia in just one day. With this technology, visitors are shown
playing golf in the ancient ruins of El Jem, while the Ksours of
Tataouine appear on the stunning beaches of Djerba.
Tunisia
has made great progress towards democracy and aims to recover its
2010 tourism visitors high. In fact, figures from March 2013 show a
1.4 per cent increase in UK visitors compared to March 2010 and
figures for the first quarter of 2013 are already 20 per cent higher
than at the same time last year.
“We
are very excited about the launch of this European-wide campaign and
I feel confident about its potential impact on consumers. Initial
feedback is promising and encouraging,” says Wahida Jaiet, TNTO
Director for the UK and Ireland.
“Since
tourism started in Tunisia in the early 1960s, the destination has
managed to overcome all sorts of crises. Tourism figures for 2013 are
looking strong and we hope that with the aid of our campaign and our
partners’ commitment, we can look forward to welcoming more
visitors from the UK and the rest of Europe,” continues Jaiet.
