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| Montego-Bay-Jamaica |
The Expedia group, the world's largest online travel company, reported today that travel demand for Jamaica continually grew in 2012 with more than 230,000 room nights garnered via the company’s platforms, with more than 60 percent of these bookings attributed to vacation packages.
The
Expedia group features more than 140 websites in nearly 70 countries
worldwide, from brands such as Expedia®, Hotels.com®, Hotwire®,
Egencia®, Expedia Affiliate Network® and Venere®. Expedia also
generates bookings from mobile sites and apps as well as offline
booking channels.
New
data from Expedia group indicates that the United States remains the
key feeder market for Jamaica with a steady increase in travel demand
in 2012. Other feeder markets for the destination include Canada and
the United Kingdom.
The
Expedia group is also pleased to report strong growth in bookings
from the below emerging markets in 2012 when compared to the previous
year:
•
Brazil,
with 57 percent growth
•
France,
with 22 percent growth
•
Netherlands,
with 16 percent growth
“In
2012, tourism to Jamaica received a push from new connectivity from
the United States, Canada and Panama, which provided easier access to
the destination. Demand for Jamaica has consistently increased on
Expedia and Hotels.com sites fueled by package sales, which account
for more than 60% of total sales into the destination,” said Marco
Tagliatti, vice president of Lodging Supply for the Expedia group in
Latin America and the Caribbean. “Hotel partners in Jamaica are
experiencing the benefits of partnering with Expedia vacation
packages, as average length of stay is reportedly growing to six
nights and advanced bookings paced up in the first quarter of 2013.”
Expedia
also recently launched the new Expedia® Traveler Preference™ (ETP)
program with hotel partners. ETP is designed to better serve
travelers by offering them the choice to pay either at the time of
booking (called Expedia Collect) or upon check out at the hotel
directly (called Hotel Collect). For participating hotel partners,
early testing showed that participating hotels were seeing an
increase in bookings and seeing booking with longer lengths of stay
compared to non-participating hotels.
