Sharjah
is aggressively targeting the Kuwaiti tourism market with workshops
and dinner interactions in Kuwait City as part of its GCC road show
and marketing campaign across the region.
The
Sharjah Commerce and Tourism Development Authority hosted a very
successful workshop and dinner presentation in Kuwait City on Sunday
(April 22) to promote Sharjah’s diverse and rich tourism
experience, which is increasingly attracting attention from across
the Arabian Gulf region and around the globe.
Select
representatives of Kuwait’s leading travel and tourism companies,
hospitality industry and local and regional media attended the
workshop and dinner-presentation which was hosted by the SCTDA in
cooperation with Air Arabia, the flagship popular airline of the
emirate.
As
one of the most upwardly mobile and travelling populations in the
world, the oil-rich emirate of Kuwait has emerged as one of the most
promising tourism markets for Sharjah in the Gulf region in recent
years. Last year saw an impressive 37 per cent increase in the number
of Kuwaiti tourists flocking to the emirate. More than 34,000 Kuwaiti
tourists visited Sharjah in 2012 as compared to more than 25,000 in
2011.
The
SCTDA and travel and tourism industry of the emirate hope to further
capitalise on this increasing interest in Sharjah and the diverse
tourism and cultural experience it offers to the Kuwaiti tourists and
other GCC visitors.
The
Organisation of Islamic Cooperation has decided to celebrate Sharjah
as the Capital of Islamic Culture for 2014. At their recent meeting
in Cairo, the Arab tourism ministers declared the emirate as the Arab
Tourism Capital for 2015.
During
the Kuwait road show, the SCTDA delegation underscored this special
nature and profile of Sharjah’s tourism sector. Highlighting the
rich cultural landscape, numerous leisure options, endless shopping
opportunities, familiar language and culture and above all proximity
that Sharjah offers to the visitors from Kuwait and other Gulf
countries, they said the emirate presents a complete and distinctly
different holiday experience for international travellers. The
Sharjah team also emphasised the robust cultural, economic and
tourism relations Sharjah and the UAE share with Kuwait and other
Gulf nations.
The
Kuwait workshop also offered a peek into the numerous cultural and
family tourism festivals and events hosted by Sharjah throughout the
year. Festivals and events like Sharjah Water Festival, Sharjah Light
Festival and Sharjah Grand Prix, not to mention Sharjah Biennial,
Sharjah International Book Fair and Sharjah Heritage Days etc., make
the emirate a colourful and vibrant tourism destination with a
diverse and year-long calendar of events. The next stop on Sharjah’s
Gulf road show is the Saudi city of Jeddah.
