April
29, 2013 at 6:00pm-7:00pm EDT (U.S.), April 30, 2013, 6am Taiwan
The
U.S. Department of Commerce, Office of Travel and Tourism Industries
(OTTI) and the U.S. Commercial Service Travel & Tourism Team are
pleased to present a webinar on the latest market to going the Visa
Waiver Program: Taiwan.
Taiwan
has generated nearly 300,000 travelers each year since 2004. Since
2003, arrivals from Taiwan are up 21% through 2011. OTTI had forecast
it to grow by 47% between 2011 and 2017, but now that the market has
Visa Waiver Status it will be interesting to see how this market
changes. The preliminary spending estimate for Taiwan visitors to and
within the United States was $1.2 billion in 2012, up 80% since 2003.
Learn more about the key traveler characteristics of the Taiwan
visitors over time and how to use this information to tailor your
approach to this country.What are the trends in outbound travel from Taiwan to the world and the United States? What does the Taiwan visitor profile look like? What are the top 10 states and cities visited by the Taiwanese now? How has it changed in the last several years? What are the best practices in attracting Taiwan visitors? How can we use social media to influence Taiwan travelers? The Webinar will offer answers to these questions, and more, in a practical format with time for individual questions following the presentations.
Scheduled for April 29, 2013 at 6:00pm Eastern Time (US), this webinar will present data and analysis on Taiwan inbound tourism to the United States, as well as opportunities and strategies to attract Taiwan travelers.
This market intelligence webinar offers a profile of the Taiwan traveler, insight on travel distribution in Taiwan, as well as ideas for specific opportunities for you to promote your travel and tourism products.
Presenters for the Taiwan webinar are the following:
Ron Erdmann, U.S. Department of Commerce, Office of Travel and Tourism Industries, Trends in Taiwan outbound travel, travel to the United States, profile, travel forecast
Scott Pozil, Deputy Commercial Section Chief, Taiwan and Mei Mei Wang, Senior Commercial Specialist, Overall briefing on Taiwan tourism market, American Institute in Taiwan, Taiwan
