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The-Fairmont-Kea-Lani
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More
than two decades after Fairmont Hotels & Resorts led the foray
into environmental stewardship with the launch of its highly
acclaimed and industry-leading Green Partnership program, the luxury
hotel brand is again raising the bar with the introduction of its new
Fairmont Sustainability Partnership.
Expanding
its scope and taking a more holistic approach to operational
responsibility, the new program provides greater balance around the
company's economic, environmental and social priorities.
A
highlight of the new program, which builds on Fairmont's existing
foundation of environmental and CSR programming, is the creation of
four pillars that lend strength and focus to the brand's renewed
commitment to achieving positive long-term change on a global scale:
Responsible Business, Ecosystem, Environment, and Engagement. Found
within each pillar are priorities that Fairmont has established to
help achieve its new sustainability goals, including:
• Responsible
Business incorporates governance, accountability and disclosure. In
2013, as a first step to delivering against this priority, the luxury
hotel brand introduced a centralized Data Management System that
allows for real-time monitoring, measurement and reporting on
sustainability contributions, and initiatives at the hotel level.
Additionally, hotel "Green Teams" comprised of enthusiastic
and passionate colleagues who drive innovation and achieve positive
change at their individual properties, will be renamed
"Sustainability Teams" to better reflect Fairmont's
expanded focus on operational responsibility.
• Ecosystem
includes design and construction, procurement and biodiversity as key
priorities - resulting in Fairmont continuing to integrate
sustainable practices into renovations and new hotel openings,
purchasing decisions and understanding and addressing their impacts
on biodiversity.
• Environmental
priorities will continue to focus on reductions in energy and water
consumption, waste generation and carbon emissions. Fairmont
continues to work with the World Wildlife Fund (WWF) to achieve an
established greenhouse gas emission reduction target and will look to
further support of strategic initiatives including encouraging the
use of electric vehicles through the installation of EV charging
stations.
• Engagement
comprises guests, colleagues, communities and partners. In an effort
to enhance positive impact at a local level, the brand recently
introduced the Fairmont CAREs grant program which provides seed
funding to hotel-identified organizations and causes that improve the
overall well-being of the community. Support at a colleague level
comes through the brand's recently introduced Hotel of the Year
program which recognizes and rewards properties as they achieve
strategic priorities and initiate innovative sustainability
practices.
