Recent
research conducted by Reed Travel Exhibitions has identified Germany,
France, UK, Italy, Spain and Switzerland to be among the top ten
destinations (outside of Asia) selected by Asian meetings planners
attending CIBTM, as a preferred destination for holding out bound
MICE events.
Jeffrey
Xu, CIBTM Event Director, Reed Travel Exhibitions commented, “Things
are looking very positive for next year with nearly two thirds of
Asian buyers from our survey reporting an increase in the volume of
events they were involved in over the past 12 months. To add to this,
72% also predict use of new destinations over the next 12 months
which is a very positive indicator for European companies considering
their participation at the show.”
European
exhibitors who have already confirmed their attendance at CIBTM 2013
include Madrid Convention Bureau, Switzerland Tourism, and Vienna
Convention Bureau who are each returning following exhibiting at
previous editions of the show. In addition to this, B-Com Event
Technologies and SkyTeam Airline Alliance Management Cooperatie UA
have signed up to attend the event for the first time this year.
Mar
de Miguel, General Manager at Madrid Visitors & Convention Bureau
and returning exhibitor said, “One of the main factors for us, when
deciding to exhibit at CIBTM for the first time in 2012, was the
access that the show provides to the Chinese tourism sector, and the
advantages that this could provide for Madrid as a leading MICE city
in Europe.”
“In
terms of business China is a major market for Madrid, this is why we
consider CIBTM 2013 to be such an important event. We are very
satisfied with the contacts that we made at CIBTM last year, they
have each generated business, and strengthened relationships, between
Madrid’s MICE professionals and the Chinese buyers,” finished de
Miguel.
Barbara
Steuri-Albrecht, Director for the Switzerland Convention &
Incentive Bureau who willalso be exhibiting at CIBTM 2013 commented,
“We had a great show at CIBTM 2012, all of the Chinese buyers were
very interested in doing business. We are getting more and more
incentive groups from the pharmaceutical, automotive, insurance and
finance sectors. We will certainly be back at CIBTM in 2013.”
CIBTM
2013 takes place on the 2nd - 4th September 2013.
