Marriott
International announced the launch of a new brand in Europe.
It
is called MOXY HOTELS. MOXY HOTELS launched recently
in Berlin, Germany at the International Hotel Investment Forum
(IHIF). MOXY HOTELS will be the first entry
into the economy tier in Europe.
Marriott
International’s newest player in the affordable 3-star-tier segment
is designed to capture the rapidly emerging millennial traveler. The
brand combines contemporary, stylish design, approachable service
and, most importantly, an affordable price. The name MOXY HOTELS is
intended to evoke a confident style and welcoming attitude that is
reflective of the next generation travelers’ outlook on life. The
brand will debut in Italy, with the first MOXY HOTEL expected to open
in Milan in early 2014.
MOXY
HOTELS as a strong addition to the Marriott portfolio will enable
them to capture an underserved segment of travelers that they
currently do not have a product offering for. Together
with their partners, group has designed a compelling brand offering
that will allow them to expand rapidly in target countries to include
Germany, Austria, the United Kingdom, Ireland, Belgium, Italy, the
Netherlands, Denmark, Finland, Norway, and Sweden.
