Despite
a difficult economic market context, Maritim announced improvements
in revenues last year.
Total
turnover in 2012 amounted to 457.5 million euros, an increase of 10.3
million euros over the previous year. The average occupancy rate of
56.6 per cent stood 0.9 percentage points higher than in 2011. In
parallel, the average room rate for the previous year of euro 88.23
rose to euro 88.76. These two factors explain the corresponding rise
in RevPAR from euro 49.14 (2011) to euro 50.24 in 2012.
Maritim
currently operates two hotels in China: the Maritim Hotel Wuhu (four
hours' drive from Shanghai) and the 5-star Maritim Hotel Shenyang.
The city of Shenyang, with over a million inhabitants, is located in
the rising economic region of Yuhong and is considered the cultural
and economic powerhouse of north-eastern China. The summer of 2013
will see the opening of a third hotel in China - the Maritim Hotel
Changzhou - already in the pre-opening phase. Further hotel openings
in China are planned for the coming years.
Maritim
currently operates 49 hotels, including 12 abroad, and expects
economic development to remain stable. Furthermore, the company
assumes that the change in the GEMA fees will have a positive impact
on the hotel industry. Under these conditions, the company expects
turnover to continue to increase slightly in 2013. International
expansion will play an important part in company strategy in the
coming years, with the addition of five hotels to the portfolio. CEO
Gerd Prochaska assesses the year 2013 in the following terms: "Given
the occasionally unpredictable economic developments in recent years,
it is never easy to make a prognosis. Nevertheless, we look
confidently to the future and continue to bank on a stable economic
situation. We will respond to any major changes with flexibility and
creativity."
Company
expansion in Germany
With
its extensive conference and events facilities, the Seehotel
Timmendorfer Strand laid the foundations for Maritim's success story
in 1969. Additional hotels were subsequently opened beside the Baltic
coast, as well as resort hotels in the Harz Mountains, the Sauerland
and the Black Forest and wellness hotels in spa resorts such as Bad
Wildungen and Bad Salzuflen. City hotels designed specifically as
conference and business hotels were to follow. Today, Maritim has a
presence in all major German cities - from Berlin, Hamburg and
Cologne, to Frankfurt, Dresden, Stuttgart and Munich.
The
Maritim Hotelgesellschaft is Germany's leading hotel group and the
company's nationwide hotel network is complemented by hotels in seven
countries overseas: Mauritius, Egypt, Turkey, Malta, Spain, China and
Latvia. The group's ongoing expansion continues to strengthen its
position within the European first-class hotel industry. For more
information, please visit www.maritim.com
