Every morning, it allows iPhone users to see how their night’s sleep has been transformed into an original digital work of art. Once the Sleep Art app has been programed, the iPhone becomes a sensor that captures movements and sounds. This data is converted real-time into a virtual “work of art” as the user sleeps.
Happy
sleep is the core promise of Accor’s economy hotel brands. ibis,
ibis Styles and ibis budget decided to go even further enhance and
sublimate sleep by transforming it into a digital work of art.
The
app is extremely simple to use. After downloading it for free, the
user plugs in his/her iPhone to charge and sets the alarm clock. The
iPhone is placed on the mattress and the app runs all through the
night. The sleeper is woken by Sleep Art’s gentle music and
discovers the work of art produced by his/her night’s sleep. Users
can chart their picture’s progress minute by minute on the screen.
Every
night is different. These virtual works of art are stored in the
gallery and users can therefore compare each night’s sleep and
share results by email or on Facebook, so that as many people as
possible can also find out about this unique digital experience.
The
app is compatible with new generation iPhones and the iOS 5 and 6
operating systems. It will be available for free download from the
Apple Store.
Sleep
Art was a unique digital experience that charted on canvas the
wonderful comfort of a night’s sleep in one of the ibis family
hotels. In October 2012, the ibis family created this unique
technological experience using a robot and 80 sensors that were
connected to the Sweet Bed™ by ibis, ibis Styles and ibis budget.
The
robot reproduced the customer’s night’s sleep in real-time. This
unprecedented digital operation ran for a three-month period in the
four major European capitals of Paris, Berlin, London and Warsaw.
During the operation, the winners of a competition organized by
the brand
on Facebook were
able to spend an exceptional night and take their own canvas home.
