Cunard Line has renewed its commitment to the joy of dressing up aboard “The Most Famous Ocean Liners in the World” with an update to its dress codes, while at the same time encouraging the loosening of ties on its less formal nights.
Research
with existing passengers and luxury travellers generally has led
Cunard to strengthen the Line’s commitment to special occasion
dressing three times a week on its Transatlantic
Crossings and
twice each week on sailings to the Mediterranean, Scandinavia and
beyond.
However,
in response to growing travel trends, Cunard is adjusting its advice
on dress codes for other nights. The result: along with
two or three formal nights each week, there will be four or five
“informal” evenings where jackets are required but ties will now
become optional, heightening the sense of anticipation for formal
nights even more.
Passengers
opting out of evening wear on formal nights will be welcome in the
ships’ main buffet restaurants and in the adjoining Winter Garden
or Garden Lounge bars, but not in other areas of the ship, out of
respect for their fellow guests.
By
day, smart casual remains the style of choice among Cunard’s
passengers, as in a five-star hotel ashore.
This
change from the previous evening dress codes of “formal,”
“semi-formal” and “elegant casual” to just “formal” and
“informal” will take effect before flagship Queen Mary 2, Queen
Elizabeth and Queen Victoria set out on their main sailing seasons in
April / May 2013.
All
future passengers are being advised of the adjustment in good time
before departure.
Source:
Cunard