Tourism
Australia to use the Luxperience event in Sydney in September to
boost awareness of the country's high-end travel offerings
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Tourism Australia has entered a wide-ranging agreement with Luxperience, the annual flagship travel trade event for luxury and experiential travel in the Australasia region.
Tourism
Australia will also work with Luxperience to implement an
international media familiarization program which showcases
Australia's destination experiences for discerning travellers of
means. The national tourism body will also supply social and
digital e-marketing support.
Tourism
Australia General Manager Destination Development, Craig Davidson,
said that Luxperience provided a strong platform to promote
Australia's increasingly high-end travel experiences to a global
market of buyers from key markets in the Americas, Asia, Middle
East and Europe.
"We
took a close look at Luxperience last year, to see how it went in
its first year and, to be honest, were impressed, particularly at
the profile of the international buyers who attended," said
Davidson. "With the event now bedded down and gaining some
real momentum, we are looking forward to getting more involved."
Tourism
Australia will also support the Luxperience official welcome event
on 2 September. Feedback from travel buyers at Luxperience will
help Tourism Australia's future marketing campaigns aimed at
high-end travellers.
"Our
luxury product is now up there with the best, something
Luxperience will help us showcase to today's increasingly
discerning travellers who are willing to pay a premium for
world-class quality," he said.
Helen
Logas, CEO of Luxperience, said: "We greatly appreciate
Tourism Australia's involvement. We will work closely with them on
many aspects of Luxperience 2013"
The
2nd annual Luxperience show takes place 2-4 September 2013 at the
Overseas Passenger Terminal on spectacular Sydney Harbour. Further
information: www.luxperience.com.au
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