Princess Cruises has debuted a new look at how and why passengers cruise – as told through videos from Princess passengers themselves.
Focusing
on celebrations, these passenger accounts unveil many reasons for
escaping completely on a cruise
vacation.
Princess
put video cameras in the hands of passengers who then show us what
inspired their cruise. These storytellers, who were sailing in
diverse worldwide destinations,
including the Panama Canal, Europe, the Caribbean, Hawaii
and Australia,
describe different occasions that celebrate love, change and life
itself.
With
these videos, passengers take the viewer along as a companion on
their vacation, documenting their favorite onboard experiences as
well as the memorable places they visited.
“Usually
people think of ‘celebrations’ as birthdays, anniversaries, or
graduations,” said Jan Swartz, Princess Cruisesexecutive vice
president. “But as we listened to these passenger stories, we
recognized a great opportunity to expand the definition. From a newly
adopted child to overcoming adversity such as cancer, there are many
occasions in life to celebrate. And we aim to offer the best
cruise experience
for life’s most important celebrations.”
The
videos form
the centerpiece of a new “Celebrations” campaign. Stories can be
viewed atwww.princess.com/celebrations