Now
in its eighth year, PhoCusWright@ITB is designed to help executives
capitalize on the advances, strategies and innovations that are
shaping the global travel, tourism and hospitality marketplace.
This
year’s program brings together travel startups, media
powerhouses, social pioneers and several of Europe’s
keytravel companies to debate and define the future of travel.
Confirmed speakers include executives from Accor, Google, Facebook,
Airbnb, Odigeo, Hotels.com and more. PhoCusWright analysts will share
insights on key European traveltrends and deliver groundbreaking
research on the emerging Middle East travel market and
the travel payments landscape. Lively roundtable sessions
will assess the state of travel startups and examine
how travel’s new intermediaries are disrupting the
marketplace.
PhoCusWright@ITB
is included at no additional charge with ITB Berlin tickets valid for
entry on 6 March 2013. The event features a flexible format that
enables the audience to interact in a unique community setting.
Attendees are invited to immerse themselves in the entire daylong
event or drop in for select sessions.
The
conference theme – Pivot Point – recognizes the extraordinary
transformation that has gripped the travel, tourism and
hospitality industry. Now at the "Pivot Point," travel companies
need to evaluate whether their current skills and assets can
adequately deliver what their customers want. In the midst of
dizzying advances in technology, fierce competition and a dwindling
supply of obvious growth opportunities, organizations are compelled
to consider all options, including major strategic shifts.
PhoCusWright@ITB
is followed by The PhoCusWright New Media Summit (7 March 2013),
which draws new media professionals to Berlin each year to engage
with other social media enthusiasts, share strategies and weigh in on
what’s next for mobile and social.
