International
Luxury Travel Market (ILTM) Africa, set to launch this Spring in Cape
Town has had overwhelming support from luxury travel experiences
across the African continent and is now fully booked with 70
participants, all of whom represent the most authentic and diverse
range of elite travel products and services. Many of these
participants will be exhibiting at a trade show for the first time
and will join Hosted Buyers who also have not attended an event of
this kind in Africa before – 37% of these will attend an ILTM event
for the first time.
ILTM
Africa will take place at the Mount Nelson hotel in Cape Town on
Monday 8 and Tuesday 9 April 2013. Creating a new trade show
formula, ILTM Africa will deliver a bespoke one-to-one pre-scheduled
appointment system mutually decided between Hosted Buyers and
exhibitors of only high-end, distinctly African properties such as
Classic Safari Camps – including Tongabezi Lodge in Zambia, Ant’s
Hill in Waterberg and Robin Pope Safari’s in Zambia and Malawi. In
addition, Tanzania’s Essque Zalu Zanzibar, Malawi’s Kaya Mawa,
Mozambique’s Azura Retreats and the Mantis Collection plus South
Africa’s Morukuru Family and The Royal Portfolio, establishes the
quality of African luxury experiences taking part in this launch
edition.
ILTM
Africa will host 70 international VIP buyers from major markets
including the USA, Europe and Brazil, each with a specialism in
Africa, personally invited and verified to ensure their luxury travel
credentials are of the highest standard. The event matches
mutual requests from both buyers and exhibitors to meet on a
one-to-one basis to build business opportunities and communities.
Muriel
Minnell Falck, CEO & Executive Director of Argentina’s Sundance
Tours, a specialist in Africa’s exotic destinations commented:
“There
are Africa luxury specialists all over the world who have long needed
a dedicated forum at which to meet solely high end African product,
from the established to the smaller, lesser-known brands. ILTM
Africa is extremely promising and we are very much looking forward to
being part of its launch in April and meet with exhibitors who would
mutually benefit from forging new relationships.”
Like
all other ILTM events, ILTM Africa will feature a detailed programme
of social networking opportunities. In addition, the ILTM
Africa Opening Forum will reflect both regional and global key luxury
travel trends and issues, in a series of live interviews and debates.
Alison
Gilmore, ILTM Exhibition Director said:
“Our
pre-event research was clearly extremely accurate - the overwhelming
interest in ILTM Africa since we launched such a short time ago,
shows just how much demand there is for an event that focuses
exclusively on the high-end market. The global portfolio of ILTM
events are about addressing the needs of both the buyers and
suppliers and the response we have received will help ILTM Africa to
grow in 2014.”
Further
information on the ILTM Africa event programme will be announced
shortly. For further information, please contact Sam Chance
(sam.chance@reedexpo.co.uk).
