For visitors interested in the latest from the worlds of mobile travel services, social networking and blogging the eTravelWorld at ITB Berlin is the place to be to obtain in-depth web knowledge.
From
6 to 9 March 2013 the focus in Hall 7.1c is on social networking
sites, online marketing and optimising search engines. Visitors to
the panel discussions, lectures and workshops can obtain valuable
tips from experts and practitioners on how to make the best use of
social media and mobile travel services in the travel industry. Due
to high demand, for the first time eTravel World events will also be
taking place on the Saturday of the show (9 March). From 1.30 to 2
p.m., Mariette Du Toit-Helmbold, CEO, Cape Town Tourism, will be
talking about how tourism organisations cooperate with social media
experts, local residents and travel bloggers in order to tell a
destination’s story.
Managing
changing user behaviour
Social
networking sites have long become an established part of many
consumers’ everyday lives. On 6 March, from 1.30 to 2.30 p.m., Adam
Medros, Vice President Global Product, TripAdvisor LLC, Torsten
Sabel, founder of the Customer Alliance and Benjamin Jost, CEO,
TrustYou, will be discussing how this impacts on companies and their
business strategies. At 4.30 p.m. the agency LBi Germany will be
talking about the internet needs of the over sixty-fives and how to
exploit this potential market for the online travel industry. On 8
March at 3 p.m., Dr. Ulrich Baumgartner of the legal offices of
Osborne Clarke will be talking about German data
protection law, the many new challenges which
mobile apps pose to companies, and be giving practical advice.
Bloggers’
events
On
8 March from 1.30 to 2 p.m., Sebastian Canaves of the popular travel
blog off-the-path.com will be talking about how his travel blog began
and how to establish an audience of fascinated readers in a short
period of time. This year, ITB Berlin has compiled a list of events
on its website recommended for bloggers. They include panel
discussions, workshops and events of interest to bloggers both from
Germany and abroad, for example ITB Travel Massive on the eve of ITB
Berlin, a matchmaking event for exhibitors and bloggers on 7 and 8
March, and lectures at the ITB Berlin Convention.
Expert
knowledge in practical form
On
4 March, coinciding with ITB, the latest edition of the Mobile Travel
App Guide will appear in the ITB Library. Published by mvolution
GmbH, it is available both in hard copy and online: ITB Library.
The
following are partners and sponsors of the eTravel World at ITB
Berlin: AdCloud, Animod, B2Perfomance, Cancelon, DRV Service GmbH,
Faktor3 AG, Giata GmbH, Michael Müller Verlag, Schleifenbaum, TBEX,
TNOOZ, Tourias Mobile, Touristiklounge and Visit Berlin.
