Business
Events Week, to be held in Melbourne from 25 February to March
1, 2013 and designed to showcase the value of business events to
both Victoria and Australia, coincides with the Avalon Airshow,
which features a comprehensive line up of international conferences,
seminars and symposia for the aviation and aerospace industries
in addition to
its public events.
Karen
Bolinger, Chief Executive Officer (CEO)
of the Melbourne Convention + Visitor’s Bureau (MCVB), the
organisation coordinating BEW in its first year, said the
Avalon Airshow provides the perfect example of what the
week-long program of events was trying to achieve.
“Business
Events Week is not just for the business events industry;
it’s about highlighting the benefits of hostingbusiness events to
decision makers in industries ranging from science and medicine to
engineering and education,” Ms Bolinger said.
“In addition to
generating economic wealth for the city, state and country, business
events provide the opportunity to exchange ideas, access new
technology and establish valuable business and
professional networks to name just a few.
“The
Avalon Airshow is one of the Asia-Pacific's most
prestigious aviation, aerospace and defence events, and is a prime
example of how to showcase the latest in innovation and technology to
both a trade and
public audience in order to achieve business objectives.
“We
are delighted that such a key player of this industry will be joining
us to support the inaugural Business EventsWeek," said Ms
Bolinger.
The
Australian International Airshow and Aerospace &
Defence Exposition is comprised of a trade exhibition from
26 February to 1 March, and a public airshow from 1 to 3
March. The National Institute of Economic
and Industry
Research (NIEIR) estimates the economic value
of the Avalon Airshow to the
Victorian economy to be $120 million, and the
direct economic impact to the Geelong region to be $20 million.
Avalon Airshow CEO,
Ian Honnery, said the organisation was thrilled to be part of the
official BEW program of events, which will assist in gaining
recognition for the aviation and aerospace industries.
